Inspiration to be courageously creative - Welcome To the Eighty3 Blog
a regular record of your thoughts, opinions, or experiences that you put on the internet for other people to read:
Sharing is caring, and we’re a caring kinda company. With a wealth of experience, over 17 years, we’d like to think we’ve got a lot to give. Generous is our middle name; we’re the opposite of selfish, and we want to take you on an armchair adventure of the wild and wonderful world of design and marketing (desk chair doesn’t have the same ring to it…).
Perhaps you’ve got a problem to solve, or you want more info on the industry? Maybe your challenge is one we’ve covered? Information, entertainment and handy hints and tips. Inspiration to be courageously creative or… Okay, we’ll stop now and let you read…
Want to be ahead of the curve? Five trends to watch out for in 2022.
Being in the vanguard of new developments is always a good place to be whatever sector you’re in. But, as 83.4% of businesses with at least ten employees have a website, just being online doesn’t give you vanguard status. Instead, endeavouring to stand out from the crowd is the next big step. So here are the top branding and web design trends we expect to see in 2022.
How do I find my brand voice? Why your communication style is central to your brand.
As business owners, we all know how important branding is, and if you’re a regular reader of our blogs, you’ll know how much store we set by it. But it’s not all vector images and out-there designs; good branding also includes your brand voice. And finding a brand voice that is as original as it is authentic will make you stand out from the crowd.
Is a WordPress website safe?
We’re not going to lie; WordPress has its security issues. If you don’t look after your site correctly, you could come up against all sorts of challenges. But does it have to be a problem? Not if you take site security seriously. We’ve put together five ways you can do this, and keep your WordPress website safe.
Are you scaring off potential customers? Six marketing mistakes to avoid in your business.
At every stage of the business journey, marketing in some form is essential. If you’re just starting up, it will get your name out there, and you can begin building your relationships. If you’ve been going a while, it’s an opportunity to extend your reach and reinforce your brand values.
So, in this Halloween-themed blog post (as if you hadn’t already guessed!), we list our top six scream-worthy marketing mistakes, which, when avoided, will stop you and your brand from looking like pumpkins!
How much does a website cost? What you need and what you really don’t!
The number one question clients ask us is, “how much does a website cost?”. Many other web designers may say, “there’s no definitive answer”. Is that helpful? We don’t think so.
Yes, all businesses are different; therefore, all websites are different. But, whatever web provider you use, some functions will make your build more expensive, and there are also ways you can cut your costs if you need to (note: not corners!).
Teamwork Makes The Dream Work
The Eighty3 Team is absolutely essential to the running of our business. They are the best at what they do and without them, Eighty3 wouldn’t be what it is today.
This got us thinking about what actually makes a great team? So we enlisted the help of an expert in the shape of Eighty3 Family member and author, Daniel J Barnes. He has researched, justified and ranked the top five teams from film and TV, according to him, so let’s see who made the cut.
Need to increase website traffic? You need Google My Business!
Getting and retaining customers is hard work. Owning a beautifully designed and engaging website, active social media profiles and great branding all help. But here, we share one of the quickest and simplest ways to get more traffic to your website. It’s no great secret. In fact, if you’ve read this blog’s title, you’ll already know the answer. Google My Business or GMB.
When it comes to typeface, are you the font of all knowledge?
What typeface and font do you use in your branding and logo? Do you even know what it’s called? Or did you choose it because it just looked the biz? Fair play. Or so you may think.
Seven reasons why having a business website is still essential
Over 770,000 businesses came into being in 2020, that’s 30% more than in 2019. Getting a business website has therefore never been more important!
Five Common Branding Mistakes Startups Make & How To Avoid Them
When creating a new startup business, don’t leave your brand at the bottom of the list. If your business is a spider’s web, your brand is the centre that holds everything else together. It’s what you build the rest of your kingdom on.
Starting a new business? Here are five things to think about.
Starting a business is exciting: you’ve got a (metric) tonne of new ideas, and you just want to get stuck in! But before you get carried away, ask yourself, “where’s the best place to start?”
Green graphic designers? Four Small Ways We are “Doing Our Bit” For The Environment.
We’re not climate scientists, we don’t work for Greenpeace, but we are Pro-Earth; it’s our home after all and we do our bit to protect the environment.
Designing The Perfect YouTube Thumbnail: Five Things You Need To Consider.
A thumbnail is a miniature representation of an image or document that you see at a glance. Some are generic symbols and pictures, but others can be small previews of the actual item you’ll be looking at. In the case of YouTube, thumbnails are the images you browse before you click. Essentially they’re a mini advertisement that says, “Hey, watch me!”. And what’s great is that you have a choice of what to display.
Image problem? Five things to improve your business’ online presence
Rather than rant on about stuff we don’t like we’re going to give you our top 5 business image irks and the things that you can do to solve them. They’ll help you maintain a professional business front, enhance your external image and improve your chances of business success.
Your guide to choosing the right eCommerce platform for you
Being baffled by choice is actually a thing. The more choice we have, the more challenging it becomes to make a decision. That said, a one size fits all approach is never a good way forward either… A hat that will fit you and your kids? Maybe not.
Canvassing for Canva. We love Canva. And here is why…
Canva: every designer’s nightmare? You’d think, but go to their site, and it’s a design (and marketing) marvel! If we were the miserly sort (which, thankfully, we’re not), we could think the app was stealing our business. But the truth is, we’ve found Canva to be a great tool, and we’re going to share why.
Smells Like Social Media. Three Things Nirvana Can Teach Us About Our Social Strategies.
First things first: we’re talking about Nirvana, the band. That of 90’s grunge fame, not the land of
the Buddhas. Confused? Let us enlighten you.
Hey, that’s mine! The Trademark and what you need to know
So, you’ve just created your shiny new logo, and you’re proud. This is going to be where your business starts, and you have great hopes! But, how do you ensure that your brand spanking asset remains yours? Say hello to the trademark!
Personal Branding — What is it and Why do I need it?
So, what is Personal Branding, and other than to get rich (and we’re not judging!), why should you bother? We’ve all heard of individuals who’re worth, well, loads. Like Oprah Winfrey, Elon Musk, Jeff Bezos, and Gary Vaynerchuk. They all started somewhere, of course, but what they’re selling isn’t only themselves, but their brand too.