Our

Real Insights – Practical Wisdom – Genuine Help

Inspiration to be courageously creative: Welcome to Our Blog

We’ve been crafting digital solutions for 25 years, and we’d rather share what we’ve learned than keep it to ourselves. This blog pulls back the curtain on our design process, explores industry trends, and tackles real business challenges.

Looking for web design advice, branding insights, or wondering what makes a website actually work? You’ll find straightforward answers here – no jargon, just genuine expertise from people who care about helping your business succeed.

Ready to dive in?

How do I find my Brand Voice?

How Do I Find My Brand Voice? 7 Proven Steps

Scattered communication costs businesses customers daily. Discover 7 proven steps to find your authentic brand voice, create consistent connections across touchpoints, and transform casual interactions into loyal relationships.

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automation tools

Automation Tools That’ll Save Your Sanity This Summer

Automation tools transform small business operations without requiring technical expertise or massive budgets. Discover how email marketing, social media scheduling, and customer service automation can reclaim hours of your day, allowing you to focus on growth whilst maintaining excellent customer relationships.

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How to Give Effective Design Feedback

Struggling to articulate what you want from design work? This guide transforms vague feelings into clear, actionable design feedback, helping you communicate effectively with designers and get the results you want.

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Branding a new business

7 Crucial Things to Consider When Branding a New Business

Branding a new business is about more than just a logo - it's about creating a compelling identity that resonates with your audience. From defining your purpose and vision to designing a standout visual identity and brand voice, these 7 steps will help you build a brand that sets you...

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8 Game-Changing Design Trends in 2025 You Can’t Ignore

The design world is constantly evolving, and 2025 promises some exciting changes. In this blog, we dive into the top 8 design trends that will dominate the industry this year, ensuring your brand stays ahead of the curve and captures your audience’s attention in fresh, innovative ways.

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Brand Authenticity: 3 Lessons in Forging Trust and Connection with Consumers

In today’s ever-changing digital landscape, where consumers are bombarded with infinite options and adverts competing for their attention, one concept stands out as critical: brand authenticity. This elusive trait has become the holy grail for organisations looking to connect with their customers on a deeper level and cultivate long-term partnerships...

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e-commerce design strategies

E-commerce Design Strategies: 6 Best Practises for High-Converting Websites

In the ever-evolving world of e-commerce, a visually appealing and user-friendly website is crucial for attracting and retaining customers. Your website's design plays a pivotal role in making a lasting impression and, more importantly, in driving conversions. To help you create an e-commerce website that converts visitors into loyal customers,...

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Supercharge Your Speed: 4 Proven Website Speed Optimisation Techniques

In today's digital age, smartphones have become an integral part of our lives. From shopping and socialising to reading news and watching videos, we rely heavily on our mobile devices. As a result, web designers and developers need to adapt to this mobile-centric landscape by embracing mobile-first design principles. In...

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Mobile-First Design Domination Blog

Mobile-First Design Domination: 6 Strategies for Small Screens

In today's digital age, smartphones have become an integral part of our lives. From shopping and socialising to reading news and watching videos, we rely heavily on our mobile devices. As a result, web designers and developers need to adapt to this mobile-centric landscape by embracing mobile-first design principles. In...

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user experience design is the key to unlocking good customer relationships

Discover the Art of Seamless User Experience Design: 5 Fundamentals

Welcome to the realm of seamless user experience design, where every click, scroll, and interaction is meticulously engineered to make a lasting impact. In this article, we'll look at web design and how user experience (UX) design may improve your online presence. Get ready to learn the secrets of building...

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Non-SEO methods to increase website traffic

Unleashing the Power of Non-SEO Methods to Increase Website Traffic

Driving traffic to your website is vital for success in the cutthroat online world. While search engine optimisation (SEO) techniques are frequently used, there are several non-SEO techniques that can successfully increase your website’s exposure, draw in more visitors, and build a strong online presence. In this blog post, we’ll...

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Is a wordpress website safe?

Is a WordPress website safe?

We’re not going to lie; WordPress has its security issues. If you don’t look after your site correctly, you could come up against all sorts of challenges. But does it have to be a problem? Not if you take site security seriously. We’ve put together five ways you can do...

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how much does a website cost?

How much does a website cost? What you need and what you really don’t!

The number one question clients ask us is, “how much does a website cost?”. Many other web designers may say, “there’s no definitive answer”. Is that helpful? We don’t think so.  Yes, all businesses are different; therefore, all websites are different. But, whatever web provider you use, some functions will...

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Teamwork makes the dream work

Teamwork Makes The Dream Work

The Eighty3 Team is absolutely essential to the running of our business. They are the best at what they do and without them, Eighty3 wouldn’t be what it is today.  This got us thinking about what actually makes a great team? So we enlisted the help of an expert in...

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Use Google My Business To Increase Your Website Traffic

Need to increase website traffic? You need Google My Business!

Getting and retaining customers is hard work. Owning a beautifully designed and engaging website, active social media profiles and great branding all help. But here, we share one of the quickest and simplest ways to get more traffic to your website. It’s no great secret. In fact, if you’ve read...

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5 Common branding mistakes made by startups

Five Common Branding Mistakes Startups Make & How To Avoid Them

When‌ ‌creating a new startup business,‌ ‌don’t‌ ‌leave‌ ‌your‌ ‌brand‌ ‌at‌ ‌the‌ ‌bottom‌ ‌of‌ ‌the‌ ‌list.‌ ‌If‌ ‌your‌ ‌business‌ ‌is‌ a‌ ‌spider’s‌ ‌web,‌ ‌your‌ ‌brand‌ ‌is‌ ‌the‌ ‌centre‌ ‌that‌ ‌holds‌ ‌everything‌ ‌else‌ ‌together.‌ ‌It’s‌ ‌what‌ ‌you‌ ‌build‌ ‌the‌ rest‌ ‌of‌ ‌your‌ ‌kingdom‌ ‌on.‌ 

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Custom Canva templates, quick branding for your online presence

Canvassing for Canva. We love Canva. And here is why…

Canva: every designer’s nightmare? You’d think, but go to their site, and it’s a design (and marketing) marvel! If we were the miserly sort (which, thankfully, we’re not), we could think the app was stealing our business. But the truth is, we’ve found Canva to be a great tool, and...

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Personal Branding — What is it and Why do I need it?

So, what is Personal Branding, and other than to get rich (and we’re not judging!), why should you bother? We’ve all heard of individuals who’re worth, well, loads. Like Oprah Winfrey, Elon Musk, Jeff Bezos, and Gary Vaynerchuk. They all started somewhere, of course, but what they’re selling isn’t only...

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