There aren’t enough hours in the day and that deadline is so close that you can smell it. Clients are breathing down your neck and every email you receive, when spoken by your internal monologue, sounds impatient and sarcastic. So you sit in front of your screen, feel your throat tighten and shoulders draw closer together and just marvel at the colossal task ahead of you. Any passion that you once had for this job is a distant memory and instead of a mind full of creative verve, you have a head full of white concrete.
A lot of us have been there and it is not a great place to be, or need to be. Working in a creative industry or with someone in a creative industry should be an uplifting experience for everyone involved, so I’ve put together a list of things that I do to help keep my passion for my work alive. I run a design and branding agency with my wife so this is something that we need to take seriously as it is so deeply entwined into our family life. This is not a definitive list by any stretch, but all of these things have taken me out of the ‘wake – work – sleep’ cycle and now I feel that my business is benefiting because of it and maybe you can benefit too.
Everyone is different. We all wake up at different rates and drop off at different times. My number one tip is to talk to your colleague/colleagues first thing in the morning. Grab a coffee and a notebook and discuss what is on the anvil for the day ahead. Talk about new and creative ideas that you’ve had, get excited about things that you want to try out that day. If you have no colleagues to meet with then get up, get out and find somewhere to grab a coffee and sit amongst people - gather your thoughts and focus on the day’s tasks ahead. This leads on nicely to my next point…
Change your surroundings
Get out of the office, away from the screen. This could be as easy as having a meeting in a coffee shop or it could be a day trip to a city, it doesn’t really matter - just get out of your normal setting. It is very easy to get caught in the cycle of thinking, especially if you work for yourself, that if I’m not sat in front of my computer then I’m not earning. While technically I suppose this is true, spending shorter periods of more productive time is surely better than eighteen hours of banging your head off the keyboard right? While you’re out and about you have the opportunity to meet people, connect, leave business cards everywhere (get creative), take pictures for inspiration and generate content for your blogs and social media posts, which is planting seeds which will hopefully bear fruit for you.
Following on from my last point, networking is a great use of your time. This is quite a recent thing for me and as a natural introvert I am surprised how much I enjoy it. For the uninitiated, networking is when someone organises a gathering of people with the intention of connecting with them, sharing details and hopefully generating new contacts and business. Now there are probably blogs written exclusively on this and I don’t wish to throw my hat into that arena but give it a try! I find that talking to people about their business really motivates me and gives me potential ideas on how I can grow my own business – so I consider this time well spent.
So give some of these a try, I have found that these three things have really helped push me and my business to the next level and made me take myself more seriously. If you’re lucky enough to do something that you love for a living you have to not allow yourself to lose sight of why you love it and reassure yourself that you aren't just playing at business. The items on the list here all allow you to ‘take a step back’ and reflect on what you’ve done, what you’re doing and what you could potentially do if you keep driving forward.
Here are some places where you can get some information on networking: