Crave Nature Escapes
Project Date: February 2020
Location: London, United Kingdom
Crave offer an amazing service that allows busy professionals to be taken into the heart of the countryside and get closer to nature. From their website:
“Wouldn’t it be amazing to provide busy Londoners with places to escape to but without the need for a car, equipment and lots of travel time? Leave work at 18.00 (ish) and be there for 20.00 in the heart of the countryside. Eat locally sourced and prepared food and then wake up to hear the birds singing and the wind in the trees before diving into a breakfast hamper. And so the journey began…”
This concept behind this logo was very nuanced and required weeks of consultation and video calls to get just right. The icon had to represent a tent without being to obviously a tent, while at the same time, replacing the letter ‘A’.