Client: USP Logo Design
Project Date: March 2018
The logo for USP had to embody the overriding concept and functionality of the business as a whole. The site gives users a simple way to identify, analyse and target more of the 4.2 million live UK companies using an interface based on a Venn diagram. We used this as the basis of the logo and gave the typography a clean, simply treatment that was in-keeping with the overall design of the site.