So, you’ve just created your shiny new logo, and you’re proud. This is going to be where your business starts, and you have great hopes! But, how do you ensure that your brand spanking new asset remains yours? Say hello to the trademark!
What is a trademark?
A trademark is the recognition of property. Specifically, intellectual property (IP), the creative product of someone’s mind. We use trademarks to differentiate specific products from others that are potentially very similar. We can all think of examples: how do you discern one giant fast-food chain from another? It might be the brand name, the logo, or both, but you can bet your bottom dollar they will be trademarked.
Back to your freshly-baked logo… Now you have carved out your ideas into something special, you really don’t want someone else, knowingly or not, to use the same image as you. Or indeed, for you to unwittingly tread on someone else’s toes by using their trademark — ouch! Infringing someone else’s rights or ‘passing off’ as another company just isn’t cool. And perhaps, most importantly, your trademark lets your customers know that what they’re getting is the real deal.
So, how can you protect yourself and safeguard your device from being copied and used to the detriment of your business? How can you ensure you aren’t infringing on someone else’s rights? And come to think of it, what can be trademarked? Read on, my friend…