Bowers and Jones

Celebrating 70 Years of Success: Event Branding for Bowers and Jones' Milestone Achievement

Jane Sommerville, Managing Director at Bowers and Jones, faced a unique challenge. The company was organising a milestone celebration to mark their 70th anniversary and the presentation of the King’s Mark for International Trade. However, they lacked the event branding assets needed to make this prestigious occasion truly special.

The primary challenges included creating cohesive event branding that honoured their 70-year legacy, developing assets that would make the celebration feel professional and memorable, ensuring all materials complemented their existing brand identity, and finding a trusted partner who could handle the entire process from design to setup.

The target audience for this celebration included their loyal employees and key suppliers, the very people who had contributed to their seven decades of success.

The Challenge:

The target audience for this celebration included their loyal employees and key suppliers, the very people who had contributed to their seven decades of success.
Our Approach

Our Approach:

Our relationship with Bowers and Jones began organically when Jane met us at a Black Country Chamber event. Over the ensuing months, we built a strong working relationship based on trust and understanding of their needs.

When they approached us for this significant celebration, our process began with Dan conducting a comprehensive tour of the venue, which was a dedicated space at their own premises. This site visit was crucial for understanding the spatial requirements and visual impact needed for the event branding.

We researched flag and banner inspiration whilst ensuring our design approach remained true to their established brand identity. Rather than reinventing their visual language, we focused on creating celebratory elements that enhanced and elevated their existing colours and branding guidelines.

Throughout the design process, we maintained close contact with Jane, whose feedback proved invaluable. Her insights helped us move the designs forward quickly, ensuring every element perfectly captured the significance of this milestone celebration.

Services We Delivered

The Results:

The target audience for this celebration included their loyal employees and key suppliers, the very people who had contributed to their seven decades of success.
Our Approach

Client testimonial:

Dan and the team were outstanding. They took our ideas and brought them to life, even though we were working to a tight deadline. Everything was ready on time, and they went the extra mile by coming on site to help set everything up, making the event a real success. Thank you all so much!

Jane Sommerville

Managing Director

Bowers and Jones

This project perfectly demonstrates how strategic event branding can transform a corporate milestone into a truly memorable celebration. Sometimes, it’s not about revolutionary design but rather about understanding what makes an occasion special and creating assets that enhance that significance.

A celebratory logo proved to be an excellent way to mark this company milestone, providing a unique visual identifier that could be applied across all event materials. The key insight from this project is that just a few well-designed branded assets can make an enormous difference to the overall impact of an event.

What made this project particularly rewarding was our ability to go beyond traditional design services. By offering print management and event setup, we provided Bowers and Jones with a complete solution, allowing them to focus on hosting their guests whilst we handled the visual details.

Ready to Celebrate Your Milestone?

If you’re planning a corporate celebration, product launch, or milestone event, professional event branding can transform your occasion from ordinary to extraordinary. Just like we did for Bowers and Jones, we can help you create cohesive, impactful branding that makes your event truly memorable.