And a Special Mention goes to:
We actually have two honourable mentions! The first is QR Codes. Due to the pandemic, these nifty little squares have risen like a pixelated phoenix from the flames! But, what’s so good about them?
They’re contactless, making them ideal in a world where touching any surface incurs a risk of infection (yes, we’re talking to you, Covid!). And, as their name suggests—QR stands for ‘Quick Response’—they’re a speedier and more accurate alternative to typing in pesky URLs. Most phone cameras scan them automatically, so you can easily avoid fat-fingering web addresses. Genius!
And, just as valuable is the fact that they’re trackable, too. In today’s competitive marketplace, knowing whether someone (or many people) have scanned your code or not is pretty important information and a surefire way towards understanding whether your marketing techniques are effective.
And the second place of honour goes to? Video. People engage with video far more than they do text alone. Plus, it incorporates more than one communication style: your audience can listen, watch and read (if you have subtitles, that is). And I’m sure we’d all agree that it’s far easier to watch a short video to quickly gain information than it is to read a whole page. We predict that video is going to be huge in 2022.
Well, after that round-up, we’re signing off for the year. A Merry Christmas from everyone at Eighty3! We’ll be back, bringing you more blogs in 2022. But, if you want to get your website ready for next year, give us a shout! Find us on Google My Business, on Social, send us an email or fill out our contact form.
Want some more holiday reading? Have a look here:
25+ Web Design Statistics that Are Essential to Know in 2021
27 Eye-Opening Website Statistics