Social media can be an exceptionally powerful tool. By using social platforms you and your brand are always visible, you can access a massive range of people, and you can be as creative as you like! Take heed though: we’ve all heard of prominent individuals who’ve posted something slightly off the wall and have taken the consequences (oops!). Think before you move; ensure you represent yourself and your brand accurately in what you upload, post, or tweet. It can easily come tumbling down around you!
Lastly, we all like to be with others that “fill us up” — happy, optimistic people with enthusiasm and an upbeat attitude. Don’t be negative.
As you and your business mature, your brand will develop with you. Your activity and actions, be they physical or digital, will continuously reinforce it. Personal branding is crucial for your professional image, and over time, it may even accrue value! Oprah, here you come!
Need help defining your brand or want knowledgeable creatives to bounce your ideas off? Drop us a line; we’d be happy to help!