Web Design – UX/UI Design – Web Development

Revamping the Digital Presence of Hyde Park Steels with a Website That Reflects Over 80 Years of Industry Expertise

Hyde Park Steels Ltd: Website for a Steel Supplier

Hyde Park Steels Ltd is an independent steel stockholder and processor located in the heart of the Midlands. With over 80 years of experience in the steel industry, they offer a unique, hands-on approach to meeting the needs of both end-users and stockists. Operating from a spacious 20,000 sq ft warehouse, Hyde Park Steels provides fast and effective solutions to the often unpredictable demands of the steel industry. Their motto, “Keep It Simple,” ensures that they erase the constraints and complexity often experienced by their competitors, allowing them to maintain flexibility and provide tailored services.

The brief was to create a website for a steel supplier that would reflect Hyde Park Steels’ new ownership and their shift towards more online-based marketing efforts. The new website had to showcase their industry experience and unique business approach while ensuring it was visually appealing, user-friendly, and easy to manage. We opted for a dark, classy aesthetic with red accents to match their branding, paired with professional photography that added a unique and personalised element to the design, helping to distinguish Hyde Park Steels from competitors.

Ready to update your steel supplier’s online presence? Let us create a modern, easy-to-maintain website for your business today!

Our Approach: Creating a Website for a Steel Supplier

Our approach to building a website for a steel supplier begins with trying to gain a deep understanding of Hyde Park Steels’ values and vision. The company prides itself on simplicity, flexibility, and providing excellent customer service—attributes that we made sure to reflect in the website design. Using a dark and sophisticated colour palette, combined with bold red accents, we created a sleek and industrial look to match Hyde Park Steels’ high standards in the steel supply industry.

We also knew that creating a website for a steel supplier had to go beyond just presenting products and services. To truly stand out, we focused on integrating high-quality photography to tell Hyde Park Steels’ story visually. The images captured the people and the craft behind the steel, making the website feel more human and approachable, while still conveying professionalism and reliability. This personal touch was critical in highlighting their distinct approach to customer care, which is often lost in more generic industry websites.

Finally, the new website needed to be easy to maintain and update, aligning with Hyde Park Steels’ shift towards digital marketing. We ensured the site was intuitive, with clearly defined product categories, fast navigation, and prominent calls to action for easy engagement with potential customers. By giving Hyde Park Steels full control over the website’s content, they can continue evolving their online presence with the flexibility and agility they need in the competitive steel industry.