Property Filter
From Concept to Reality: Branding and UX/UI Design for Property Filter
Guillaume Black approached us with his innovative proptech idea, Property Filter, seeking help with branding and UX/UI design. He envisioned a platform that would stand out in the competitive property technology space, providing a powerful yet user-friendly tool for property professionals. Since launching, Guillaume has taken Property Filter from strength to strength, establishing it as a reputable name in the industry.
The Challenge:
Guillaume’s vision for the Property Filter brand included incorporating a filter element into the logo while also ensuring it clearly represented the property sector. The challenge was to create a design that would be both distinctive and immediately recognisable. Additionally, the UX/UI design had to support the software’s powerful functionality while remaining intuitive and accessible to users with varying levels of technical expertise. Achieving a balance between visual appeal and ease of use was essential for making Property Filter stand out and succeed in a crowded market.
Our Approach:
We began by focusing on the logo design, exploring various types of filter icons and visual elements that would align with Guillaume’s vision. After reviewing different styles, we decided on a filter icon with three sliders—a familiar design seen on mobile devices. By incorporating this symbol into the ‘E’ in Filter, we created a wordmark that seamlessly combined the logo and text, making it cohesive and distinctive.
For the UX/UI design, we worked closely with the Property Filter software developers to understand their technical needs and user expectations. Our team designed a clean and intuitive interface that prioritised usability, ensuring that users could navigate the software efficiently. We provided the necessary design assets and guidance for seamless integration into the development process, ensuring that the final product was polished and aligned with the overall brand identity.
Services We Delivered
The Results:
Guillaume’s vision for the Property Filter brand included incorporating a filter element into the logo while also ensuring it clearly represented the property sector. The challenge was to create a design that would be both distinctive and immediately recognisable. Additionally, the UX/UI design had to support the software’s powerful functionality while remaining intuitive and accessible to users with varying levels of technical expertise. Achieving a balance between visual appeal and ease of use was essential for making Property Filter stand out and succeed in a crowded market.
Client testimonial:
Very pleased with the high quality work and service of Eighty3 Design, from start to finish.
Guillaume Black
Founder
Property Filter
Creating a brand that effectively communicates its unique features is vital, as shown through our work with Guillaume and Property Filter. By integrating a filter icon into the logo design, we established an identity that was both memorable and directly tied to the product’s functionality, embodying the combination of property and filtering. Ensuring simplicity and clarity in UX/UI design was essential so that powerful software could be easily used by property professionals of all backgrounds. Close collaboration with the Property Filter development team allowed us to understand their needs and create assets that integrated seamlessly into their system, resulting in a user-friendly and engaging interface. This project demonstrated that a strong brand identity paired with effective user experience design can transform a startup into a trusted name in its industry. Guillaume’s relentless promotion and networking further showcased that dedication and consistent effort are key to gaining recognition and growth in competitive markets.
Transform Your Vision into a Trusted Brand
Have a revolutionary idea that needs standout branding and intuitive UX/UI design? At Eighty3 Design, we specialise in crafting brands and digital experiences that capture your vision and engage your audience. Join successful entrepreneurs like Guillaume Black, who trusted us to bring Property Filter to life. Get in touch today and take the first step towards making your concept a reality.
