Darts Tracker
Transforming a Passion into a Platform: How We Helped Darts Tracker Launch Their Brand
Carl Fletcher’s unwavering passion for darts and his knack for tracking detailed player statistics led him to the idea of transforming his hobby into a thriving business. Recognising the need for a professional and innovative platform, Carl sought our help to create a brand and website that would capture his vision.
The Challenge:
Carl needed a brand identity and platform that could bridge the gap between his passion for darts and the professional world of sports analytics. The logo had to capture the excitement of the sport while remaining bold and versatile enough to be used across various mediums. On the web development side, the challenge was creating a system capable of handling complex, fast-paced data entry, even live during matches, while ensuring the platform was visually engaging and user-friendly for darts fans and professionals alike.
The site also needed to maintain accessibility for casual users without compromising the depth of information available for dedicated fans or broadcasters like ITV and Sporting Life. Balancing detailed functionality with streamlined simplicity was essential to meet these demands.
Our Approach:
We began with the logo, drawing inspiration from the vibrant and approachable design of the ‘Football Manager’ games. The logo creatively incorporates a dart flight at the centre of the ‘D’ and uses the dart’s stem and point to form the letters ‘a’ and ‘r’, resulting in a brand mark that is dynamic and memorable.
The web development phase became the core of the project. To bring Carl’s vision to life, we crafted a system allowing him to seamlessly input complex data, even live during events, while presenting this information to users in a clear and visually engaging way. The website’s design echoes the ‘Football Manager’ style, with bold, vibrant colours and an intuitive layout. Large, clickable boxes guide users efficiently, ensuring they can access in-depth darts stats and insights with minimal effort.
Services We Delivered
The Results:
Carl needed a brand identity and platform that could bridge the gap between his passion for darts and the professional world of sports analytics. The logo had to capture the excitement of the sport while remaining bold and versatile enough to be used across various mediums. On the web development side, the challenge was creating a system capable of handling complex, fast-paced data entry, even live during matches, while ensuring the platform was visually engaging and user-friendly for darts fans and professionals alike.
The site also needed to maintain accessibility for casual users without compromising the depth of information available for dedicated fans or broadcasters like ITV and Sporting Life. Balancing detailed functionality with streamlined simplicity was essential to meet these demands.
Client testimonial:
I absolutely love working with the team at Eighty3 Design on my Darts Tracker project. From day one they understood my requirements with the branding and it really has been warmly received. We have worked on various items over the past few years including Website Development, Branding, Shirt Graphics, and a cover design for my ebook. They’ve been consistent with the branding so everything links together. There’s a lot more to look forward to in 2025 too with the website being finished and YouTube coming a regular and big part of the portfolio. I look forward to building upon our working relationship even more in the upcoming year and taking this venture to the next level. They’ll play a big part in the success of Darts Tracker.
Carl Fletcher
Founder
Darts Tracker
Launching a brand in a niche market requires a deep understanding of your audience and a dedication to quality and usability. Darts Tracker’s success highlights the importance of strong branding, clear UX/UI design, and creating tools that solve real-world problems while staying true to the brand’s essence.
Turning Passion into Profit
Ready to turn your passion into a thriving business? Get in touch today and let’s work together to create a brand and platform that stands out in your industry.
