Plush Pets
A Professional Dog Grooming Logo to Help Plush Pets Stand Out
A professional dog grooming logo design was top of the list when Stacey and Beth – two award-winning groomers – decided to combine their talents and create something special with Plush Pets. After successful individual careers, they joined forces to bring their shared vision of high-end dog and cat grooming to life. Stacey was already familiar with our creative approach, having worked with us (and particularly with Dan) on her Canine Beautician logo. When it came time to develop the perfect branding for their new joint venture, she knew exactly who to call!

The Challenge:
Let’s face it – the dog grooming world has become incredibly crowded lately! For Stacey and Beth, simply hanging up a sign wouldn’t be enough to make Plush Pets shine. They needed branding that would instantly communicate their premium service and make potential customers stop in their tracks. Their professional dog grooming logo needed to say “luxury” while still feeling warm and welcoming – not an easy balance to strike!
With plans to open their dream salon just around the corner, they also needed a versatile design that would look fabulous everywhere – from their storefront and vehicles to appointment cards and Instagram posts. The real challenge? Creating something that would catch the eye of pet parents who are happy to invest a bit more for top-notch grooming services for their furry family members.
Our Approach:
We kicked things off with some really enjoyable brainstorming sessions where we chatted about styles that Stacey and Beth loved. They were drawn to a charming doodle-inspired look that would perfectly complement the gorgeous wallpaper they’d chosen for their salon. Picking the right dog breed for their professional dog grooming logo turned into quite the conversation – they didn’t want to give the impression they specialised in just one breed. In the end, we all agreed on a poodle, which not only screams “skilled grooming required here!” but also showcases what Stacey and Beth do best – precision cutting and styling that turns heads.
We made sure to pop a cute cat into the design too – after all, Plush Pets welcomes feline friends as well as canine companions! The colour selection was a particularly fun part of our journey together. We played with several palettes before landing on vibrant, fresh tones that help their professional dog grooming logo pop against competitors while still feeling premium and polished. Throughout every step, we kept Stacey and Beth in the loop, making sure the emerging brand felt true to their personalities and business dreams.
Services We Delivered



The Results:
Let’s face it – the dog grooming world has become incredibly crowded lately! For Stacey and Beth, simply hanging up a sign wouldn’t be enough to make Plush Pets shine. They needed branding that would instantly communicate their premium service and make potential customers stop in their tracks. Their professional dog grooming logo needed to say “luxury” while still feeling warm and welcoming – not an easy balance to strike!
With plans to open their dream salon just around the corner, they also needed a versatile design that would look fabulous everywhere – from their storefront and vehicles to appointment cards and Instagram posts. The real challenge? Creating something that would catch the eye of pet parents who are happy to invest a bit more for top-notch grooming services for their furry family members.











Client testimonial:
What can I say about these guys, we gave them a tricky task, we specifically wanted a logo that was completely different to everyone else’s. Being a dog groomers that was difficult being on as there’s a lot around! They absolutely smashed the challenge (and didn’t bat an eyelid at us asking to change this and do that loads of times 🤣)
We’ve now got the best logo that’s completely individual to us and we love it! They went above and beyond to make sure we were truly happy with the end result and there’s not much else you could ask for!
Beth Randle
Co-Owner
Plush Pets
Working with Stacey and Beth reminded us just how crucial distinctive branding is when you’re entering a busy marketplace. By thinking about both the practical everyday uses of a professional dog grooming logo and the emotional connection it needed to create with pet owners, we crafted something that works as a powerful business tool, not just a pretty design. The project shows how thoughtful choices – from which furry friend to feature to which colours tell the right story – can brilliantly communicate what makes a business special, helping new ventures carve out their own special place even in the most competitive industries.
Ready to make your business Stand out?
Is your pet services business feeling a bit lost in the crowd? A professional dog grooming logo and friendly, cohesive branding could be just what you need to show off what makes you special and attract your perfect clients! Drop us a line today for a chat about how our bespoke branding services can help your pet business become the talk of the town.