Shuviton
Innovative Brand Launch for a Game-Changing Skateboard Product
Megan and Leigh Russon are the innovative minds behind Shuviton, a groundbreaking product designed for the skateboarding market. With their creation, they aimed to disrupt the industry while staying authentic to the essence of skateboard culture. To achieve this, they needed expert help with their brand launch, ensuring their identity would resonate with skaters and enthusiasts alike.
The Challenge:
Launching a brand in the skateboarding space presented unique challenges. The brand identity needed to connect deeply with skaters and embody the rebellious, creative spirit of skateboard culture. Elements like graffiti, street art, and stickers were essential to crafting a design that felt authentic to the community.
Another challenge was the evolving nature of the product during the branding process, which required adaptable solutions for visuals and photography. Additionally, the website had to strike the right balance—appealing to the youthful energy of skaters while remaining accessible to parents and newcomers to the sport. The success of this brand launch hinged on getting all these elements just right.
Our Approach:
We started with the logo, researching iconic styles in skateboard culture to inspire our initial designs. The result was a graffiti-style wordmark enclosed in a border that gave it a bold, sticker-like quality. To ensure versatility, we provided two versions of the logo—one with shadows for a dynamic look and another without for a cleaner appearance—along with a range of colourways that reflected the vibrancy of the product.
The website design was the next crucial step in the brand launch. We used dynamic lines and bright colours paired with striking dark imagery to create a visually engaging experience. The site was designed to be intuitive and easy to navigate, ensuring it appealed to skaters and parents alike. By integrating visual energy with functionality, we delivered a platform that effectively showcased Shuviton’s unique offering.
Services We Delivered
The Results:
Launching a brand in the skateboarding space presented unique challenges. The brand identity needed to connect deeply with skaters and embody the rebellious, creative spirit of skateboard culture. Elements like graffiti, street art, and stickers were essential to crafting a design that felt authentic to the community.
Another challenge was the evolving nature of the product during the branding process, which required adaptable solutions for visuals and photography. Additionally, the website had to strike the right balance—appealing to the youthful energy of skaters while remaining accessible to parents and newcomers to the sport. The success of this brand launch hinged on getting all these elements just right.
Client testimonial:
“This is why we decided to put it into the hands of folks who know what they are doing. :)”
Megan & Leigh Russon
Co-Founders
Shuviton
A successful brand launch is rooted in understanding the target audience. By designing for skaters and embracing elements like graffiti, stickers, and bold colourways, we created a brand that speaks directly to its market. Additionally, the visually dynamic and user-friendly website ensures the brand can connect with a broader demographic, setting Shuviton up for lasting success.
Transform Your Idea into a Reality
Ready to elevate your brand launch? Whether you’re breaking into a niche market or building a standout identity, we’re here to help you make an impact. Get in touch today to start your journey!
