Come As You Are?
When the initial interaction is over, and your audience has found the value in you, they become involved, part of a group of like-minded individuals looking for the same, or similar, things. They become your followers. As a business, this is where you want them: members of your community. Here they will be more aware and exposed to what you want to say.
When we follow a band, like Nirvana, we learn their lyrics, copy their dress sense and listen to what they have to say. We buy into them and help drive their success. Social media followers do a similar thing to you and your business.
Lastly, (ok, we can’t count, this is item number four), people buy from people. We’re all human, and we aren’t invincible, as Kurt so sadly demonstrated. Bringing your personality and brand to your posts will build your relationship with your community further so your audience will, over time, begin to know, like, and trust you.
Here, we’ve used Nirvana as an example, but other b(r)ands are available. You’re not going to appeal to everyone, but you know that already. Nirvana may well be cultural icons, but they weren’t to everyone’s taste. Regarding social media, focus on your audience and just think of the three ‘I’s — interrupt, interact and involve. Grab their attention, give them something and get them on board.
For further information on getting the most out of your digital presence, why not book a free 30-minute strategy call, we’d be happy to help, and we never pass up a chance to talk about Nirvana… no, only kidding!