Whether you’re selling handbags, gladrags, pet accessories or all three, if you have an extensive product range, you’ll need a content management system that can handle complexity. One that can manipulate your catalogue and your data so you can successfully manage everything and analyse sales too. If this is you, consider platforms such as Shopify and BigCommerce, which provide the essential management facilities for those with sizeable stock.
If you’re offering fewer products or artisanal crafts that are niche and perhaps bespoke, the above platforms would be like having a McLaren F1 racing car to drive to the corner shop. Wix and Big Cartel are alternatives that may be more suited. Small is beautiful.
Not big or small? If you’re an “in-betweenie” and fancy a happy medium, then WooCommerce is for you. WooCommerce is a WordPress plugin that’s free to use and easy to set up. Its flexibility means you can create a site that will fit your needs precisely and will support your business expansion, too.