So, you’ve arrived here wanting to know more about Landing Pages, right? Great, because we want to help! With a bit of forethought, you can get yours working for you by generating more leads, resulting in better sales!
Hey Google! Define Landing Page…
First things first, what is a Landing Page? What it’s not, is your website’s homepage. Instead, it’s a completely separate site that generates leads (prospects or future buyers), ideally without any links to your main website.
The design and layout of your Landing Page are vital. It needs to look professional and give confidence to the reader. They’re not going to give you anything if your site looks ‘dodgy’! Hey, would you? A striking headline and subheading will grab their attention and will let them know what you’re offering. Make it clear. If your prospects have to spend time working out what you’re offering, chances are you’ve lost them already.
Consider everything from font, point size and layout, to the location of your ‘call to action’ button. Make sure any graphics are appropriate, have a direct connection to what you’re offering and help you tell your story. Colours should be inviting and enticing: bright and contrasting or coordinated but not garish or clashing.
How long do you give a site before you bounce? We’re guessing not all that long. Your prospects are probably the same, so give them the information they need to know quickly and succinctly.
Clean, crisp, simple and straightforward. You don’t want complicated. See where we’re going with this?