Branding - Logo - Brand Identity

5s homes - Supporting Others

home is where the heart is

5S Homes is an organisation that provides care and support to people in need. The heart-shaped icon doubles as a hugging figure in the logo, this represents the company’s caring and nurturing nature. Light blue colour palettes provide an atmosphere of peace and tranquilly, giving those in need a sense of security and comfort. The warm and welcoming appearance of the logo supports the company’s goal to extend a helping hand and foster a sense of community.

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5S HOMES - The Design Story

The wellbeing of their clients is of the utmost importance to 5S Homes, and the company’s sensitive and caring approach is demonstrated in the logo. The heart-shaped icon symbolises love and empathy and serves as a constant reminder to clients that they are not alone and can always rely on the staff at 5S Homes to give them the support and direction they require. The company’s dedication to improving the lives of those in need is reinforced by the logo’s general design, which aims to convey feelings of happiness and optimism.