Branding – Logo dEsign – Visual Identity

Bringing Digitribe to Life with Creative Branding

Creative Branding for Digitribe: Empowering SEND Children with a Unique Learning Experience

We have had the pleasure of working with Rachel before, so when she came to us with her new venture, Digitribe, we were excited to collaborate once again. Digitribe is an innovative online platform aimed at SEND children who require an alternative to mainstream school. Rachel’s mission is to provide a supportive and creative space where these children can engage in learning, creativity, and connection. With her vision and our expertise in creative branding, we were thrilled to help shape this project and bring it to life.

The brief was to develop a creative branding solution that truly embodied the values of Digitribe: learning, creativity, and connection. The brand needed to be engaging, warm, and accessible to both children and their parents, while also conveying professionalism and trust. Our challenge was to craft a creative branding identity that stood out in the education sector, offering a sense of fun and approachability, while maintaining the integrity of the platform’s educational mission. We worked closely with Rachel to create a unique visual identity that would effectively communicate Digitribe’s ethos.

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The Branding Story: Vibrant, Engaging, and Purpose-Driven

We began our approach with a series of collaborative workshops with Rachel, where we delved into her vision for Digitribe. Rachel provided us with a rich collection of colours and inspiration that shaped the foundation of the brand. These ideas helped steer our design direction and allowed us to better understand her aspirations for the platform. It was important that we captured the essence of the platform while also ensuring the design was appealing and accessible to both parents and SEND children.

During our workshops, we explored numerous avenues for the brand’s identity. One of the key discussions revolved around how icons can serve as powerful tools in communicating complex ideas in a simple yet creative way. We saw this as a natural fit for Digitribe, as icons could visually represent the platform’s core values of learning, creating, and connecting. These icons soon became central to the brand’s overall look and feel, seamlessly integrating into the design while enhancing the user experience.

Through this process, we arrived at a vibrant, memorable, and impactful brand identity. The tagline “Learn, Create, Connect” was a concept Rachel had come up with based on an idea we’d been exploring, and she was deeply passionate about it. By combining this powerful tagline with dynamic visual elements, we were able to craft a brand that truly reflects the mission of Digitribe. The result is a creative branding solution that not only stands out but effectively communicates the heart and soul of the platform, leaving a lasting impression.