Web Design – UX/UI Design – Web Development

From NHS Hero to Westminster Voice

Look More Professional Online: Cat Eccles MP's Digital Platform Design

Cat Eccles MP represents Stourbridge and Brierley Hill with unwavering dedication to her community. As a Senior Operating Department Practitioner in the NHS, she has witnessed firsthand the challenges facing public services and brings this real-world experience to Westminster. Cat is committed to making Stourbridge and the UK a fairer, greener, and more tolerant place to live, working alongside local stakeholders to achieve positive outcomes for everyone in her constituency.

Cat approached us with a clear challenge: her existing logo and website didn’t align, creating inconsistency in her public image. She needed help to look more professional online and provide constituents with accessible, clear pathways to engage with their MP. The website required easy-to-use contact forms, including facilities for constituents to submit questions for parliamentary debate, plus organised spaces for blogs, updates, news, and press releases—all categorised and simple to navigate.

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Our Approach to Help Cat Eccles Look More Professional Online

Having already created Cat’s comprehensive brand guidelines (see our professional brand guidelines portfolio piece), the website design came together seamlessly. The established visual identity provided clear direction for layout, typography, and colour usage, ensuring Cat could look more professional online across every digital touchpoint. This foundation allowed us to focus on solving the more complex challenge of information architecture.

The brand guidelines had established Cat’s professional colour palette, typography hierarchy, and visual tone of voice. This consistency was crucial for helping her look more professional online, as every element from button styles to header treatments reinforced the same cohesive identity. Rather than starting from scratch, we could concentrate on translating these brand elements into a digital experience that would serve both Cat’s professional needs and her constituents’ practical requirements.

The biggest challenge was organising information so all categories remained distinct and clear for constituents. We developed an intelligent categorisation system where posts created by Cat and her team use the same format but include category selections during creation. When published, posts automatically populate the appropriate sections whilst maintaining chronological order, ensuring the professional online presence stays organised and accessible.

This system required careful planning to ensure it could handle the diverse range of content Cat needed to publish. Parliamentary updates needed to sit alongside local news, press releases required different treatment from blog posts, and everything needed to remain easily searchable for constituents looking for specific information. The categorisation system we built allows for multiple tags per post, ensuring content can appear in relevant sections without duplication, whilst the chronological ordering means the most recent information always appears first. This organisation helps Cat look more professional online by ensuring visitors never encounter outdated or poorly categorised content.

We prioritised accessibility and ease of use throughout the design process to help Cat look more professional online whilst serving her community effectively. Contact forms were streamlined to be as simple as possible, removing barriers for constituents seeking help. The content management system was built with Cat’s team in mind, making text changes and updates straightforward. Every design decision supported the objective of creating clear, professional communication channels between Cat and her community.

The accessibility requirements went beyond basic compliance to ensure genuinely inclusive design. We implemented proper heading structures for screen readers, ensured sufficient colour contrast throughout the site, and designed forms that work seamlessly with assistive technologies. Loading times were optimised to work well on slower connections, recognising that not all constituents have access to high-speed internet. The mobile-first design approach meant the site performs excellently on smartphones, which many constituents use as their primary internet device.

The technical implementation focused on creating a robust platform that would help Cat look more professional online for years to come. We built the site using modern web standards with clean, semantic code that search engines can easily understand. The content management system includes built-in SEO tools, allowing Cat’s team to optimise new content without technical knowledge. Security was paramount, with regular automated updates and monitoring to protect both the site and constituent data.

We also considered the long-term maintenance requirements, ensuring the site could grow with Cat’s needs. The modular design means new sections can be added easily, the hosting infrastructure can scale during high-traffic periods, and the content management system remains intuitive even as new team members join. This forward-thinking approach ensures Cat can continue to look more professional online as her career develops and her digital needs evolve.