Yesterday morning we traded our desks for a spot behind the tills at Brierley Hill Asda, selling poppies and chatting with shoppers. No design briefs, no client calls, just us and our local community doing something that actually matters.
There’s something grounding about stepping away from the screen for a day. Don’t get us wrong, we love what we do. Design work is brilliant. But spending a morning face-to-face with the people who make up our town, hearing their stories, seeing them stop to remember and contribute, that hits differently. No deadlines breathing down your neck, no pixels to push around, just genuine human interaction and the chance to give back in a small way. We came away buzzing.
Being a Black Country design agency isn’t just about having a Brierley Hill postcode. It’s about actually being part of the community we work in. Showing up when local causes need volunteers. Supporting the people and businesses around us. Staying connected to what makes this area tick. Yesterday reminded us why we’re so proud to be rooted here. The warmth, the generosity, the willingness to stop and chat even when you’re just nipping in for milk. That’s pure Black Country.
Every poppy sold, every donation dropped in the tin, every story shared, it all adds up. The Royal British Legion does incredible work supporting veterans and their families, and getting to play a tiny part in that felt good. Proper good. We’ve always believed that businesses should be active members of their communities, not just entities that exist in them. Yesterday put that belief into practice, and we’re already looking forward to doing it again.
Thanks to everyone who stopped by our till at Brierley Hill Asda yesterday. Thanks for the donations, the smiles, and the reminder of what community actually means. Thanks to Asda for hosting us and to the Royal British Legion for the work they do year-round. And thanks to the Brierley Hill community for being exactly what it is: brilliant, generous, and proudly Black Country. These moments fuel everything we do.
