When Marc Austin from the University of Wolverhampton asked us to judge a national poster design competition, we didn’t need to think twice. The ‘Be Who You Want to Be’ brief had drawn over 200 entries from Level 3 creative students right across the UK. That’s 200 young designers putting themselves out there, taking a risk, showing what they can do. Marc and his team at the School of Creative Industries had the unenviable job of narrowing it down to a shortlist of 30 for us to judge. Even at that stage, every single piece had something that made us pause and take proper notice.
This afternoon, Dan, Rebecca, and Emily headed back to the George Wallis building in Wolverhampton to present the first prize to a brilliant student from Shrewsbury College whose work genuinely stopped us in our tracks. Choosing just one winner from that shortlist? Tougher than we’d bargained for.
Judging poster design competitions like this isn’t just about picking our favourite. It’s about giving students that first proper taste of industry recognition – the moment when their work stops being just another graded assignment and becomes something genuinely celebrated by working professionals. That shift matters more than you might think. It’s the difference between “I’m studying design” and “I’m a designer.” Every entry we reviewed deserved recognition. A bold colour choice here, a clever conceptual twist there, a confidence in execution that made us lean in and look closer. The standard was genuinely impressive.
Walking back into the George Wallis building always feels like coming home for us. The energy in those studios, the creative chaos pinned to every wall, the next generation of designers figuring out their voice and finding their feet – it reminds us exactly why we got into this industry in the first place. Supporting young creatives isn’t just a nice thing to do. It’s essential. These students are the future of design, and competitions like this give them a platform to shine long before they’ve even graduated or built their first portfolio.
To everyone who entered: you’re already designers. The fact that you put your work forward, that you took the brief and ran with it, that you created something from nothing – that’s what makes you a designer, not a qualification or a piece of paper. Keep pushing, keep questioning, keep making work that genuinely matters.
To Marc and the brilliant team at the School of Creative Industries: thank you for including us in something this special. Initiatives like this are exactly what the creative community needs more of.
And to our winner from Shrewsbury College: huge congratulations. Your poster wowed us. We genuinely can’t wait to see what you create next!
