Taking its name from the Italian word for wood, Di Legno is a producer of wooden furniture. The opportunity to collaborate with them, on creating a design that captured the spirit of their business, inspired our team. We were inspired by 70s typography, which was popular during the time when wood was a popular theme in interior design. The end product is a bright, quirky logo that expresses the company’s passion of wooden furniture and their strong personality.
Teal and sunshine yellow were used as accent colours to give the brand identity a quirky edge. The natural tones of the wood are complemented by these vibrant colours, which inspire sensations of warmth and joy. The sun is represented by the circle in the logo, which gives the artwork an additional element of warmth and excitement. We are happy with how this project turned out, and we think the new Di Legno brand identity will make the company stand out among the competitors while also showcasing their unique personalities.
