Branding - Logo - Brand Identity

Darts Tracker - darts, the scientific way

Statistically Modern and fun branding

The branding for Darts Tracker is all about emphasising the thrill and accuracy of the game. The logo’s contemporary typography conveys a sense of creativity, and the brand’s vibrant colour scheme of light blue, yellow, and purple radiates fun. The logo’s dart and arrow elements both highlight the company’s emphasis on recording and analysing players’ games and provide a little aesthetic flair to the design. Overall, the logo is vibrant, assertive, and lively and effectively conveys the game’s essence.

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darts tracker - The Design Story

Fans can now view the games in-depth like never before with Darts Tracker, and the company’s name reflects its dedication to accuracy and precision.
While the emphasis on data and analysis demonstrates that Darts Tracker is a serious firm committed to analysing players and their games, the brand’s fun yet contemporary design features make it approachable and engaging. The upbeat branding conveys that Darts Tracker is a company that genuinely understands and loves the sport, adding an extra dimension of excitement to the game.