Consistancy Is King. Ensuring your brand message creates consumer confidence.
any guide or indication of a future course of action
So, why do you need brand guidelines? Brands are like personalities — they’re all unique. And like us all, they need to be nurtured. Neglect your brand, and you neglect your business! A brand faces out into the world; it needs to stand out from the crowd and send out the right vibes.
As experienced, professional creators, we want to make your brand the best it can be. We work with you and your business vision to develop holistic brand guidelines so that whatever direction your business takes, your branding keeps up.
List and shout! Your brand in guideline form.
To be successful, a brand needs to be definitive, reliable, authentic and tailored to the right audience. Brand guidelines contain everything you could possibly need to know to make all of this happen consistently: everything from your logo and how it should be used, to brand voice and the products you sell; it all counts.
Alongside brand guidelines, we provide web design and brand services, Canva templates and business stationery. United, these services ensure that every move your business makes gets the right kind of attention.
Without a thorough understanding of your company values, your brand and your client avatar, getting and keeping your clients will be a lot tougher. If you know these things, great! You’re on to a winner. But, unless you’re doing all the legwork and everyone else is on a coffee break, how can you make sure the rest of your company knows them too?
Consistency is key, and giving out mixed signals will only lose you custom. Why your business needs brand guidelines.
Good brand guidelines will ensure that everything you and your business does meets the exacting standards your brand deserves. Getting everyone on the same page by documenting your brand guidelines (pun intended!) will mean consistency is easy to achieve. Whether using a logo, writing a blog or designing packaging, anyone who works with your brand will know what they’re doing.