Branding – Logo dEsign – Visual Identity

From Barley to Brand: Crafting Liquid Identity

Brewery Logo Design for Shropshire's Celebrated Craft Producer

Bright Oak Brewery stands as a testament to traditional craftsmanship in Shropshire’s thriving microbrewery landscape. Founded and meticulously managed by Steve Pym, this distinctive brewery has earned respect for its unwavering commitment to time-honoured brewing methods whilst cleverly positioning its products within the competitive craft beer sector.

Our brief was to develop a brewery logo that would capture the essence of Bright Oak’s dedication to traditional brewing techniques whilst ensuring the brand could stand confidently alongside contemporary craft competitors. The visual identity needed to reflect the company’s Shropshire roots and Steve’s passionate approach to his craft, creating an instantly recognisable emblem for both local enthusiasts and wider markets.

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Our Approach: Brewery Logo Development That Honours Tradition

We began our brewery logo design process with comprehensive research into Bright Oak’s unique positioning, particularly their passion for English wildlife as a central theme for their beer range. The client’s desire to feature a red squirrel presented an intriguing challenge, capturing this distinctive creature in a characterful yet sophisticated manner, deliberately avoiding any hint of cuteness whilst maintaining visual appeal.

Working closely with Steve, we developed a brewery logo that features a stylised red squirrel with a dignified, almost heraldic quality. The typography for the wordmark employs an organic, art nouveau-inspired font with subtle Celtic influences. The carefully crafted letterforms intertwine naturally, reinforcing the connection to Shropshire’s wild landscapes and traditional brewing heritage.

The brewery logo’s colour palette draws directly from Shropshire’s seasonal transformations, incorporating rich autumnal reds, summer greens, and spring ambers. This seasonal approach not only creates a visually striking brewery logo but also provides flexibility for product variations and seasonal releases whilst maintaining brand cohesion across Bright Oak’s growing range of traditional yet contemporary offerings.