Branding - Logo - Brand Identity
ECHR - HUMAN RESOURCES TO RELY ON
Logo refresh to celebrate 10 years of excellence
EC Human Resources, or ECHR for short, is a freelance HR consultant who recently commemorated her tenth anniversary with a modern, new brand image. The founder of ECHR, Emma, contacted us to develop a brand identity that would emphasise the value of interpersonal relationships while also being fun and sophisticated. Our team produced a distinctive logo that perfectly encapsulated the character of the business.
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ECHR - The Design Story
The sleek, powerful font used in the new ECHR logo grabs attention and radiates professionalism. The company’s brand principles are represented by the colours pink and purple, with pink representing empathy and compassion and purple for knowledge and expertise. The colours blend together perfectly, giving the design dimension and personality. The end result is a brand identity that is friendly and professional, expressing ECHR’s dedication to developing successful human connections at work. We are ecstatic with the project’s conclusion and confident that the new ECHR logo will support the business’s growth in the years to come.
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