GRAPHIC DESIGN - PROMOTION - PRINT DESIGN
Clean Design for Clean Air Specialists
Promotional Brochure Design for Haze Environmental: Showcasing Technical Expertise Through Strategic Visual Communication
Haze Environmental is an independent air quality and odour consultancy committed to creating positive environmental outcomes for clients and communities. Founded by Chloe Fellows MSc MIAQM MIES in September 2020, this Worcestershire-based specialist consultancy delivers high-quality air quality projects from residential developments to major infrastructure frameworks across the UK. As a long-standing client who we’ve collaborated with multiple times, we have an in-depth understanding of Chloe’s business, values, and target market.
The brief was to create a comprehensive brochure that would effectively communicate Haze Environmental’s expertise, services, and values whilst positioning them as a trusted authority in air quality assessment. Drawing on our extensive knowledge of Chloe’s business, the design needed to reflect their commitment to environmental sustainability whilst maintaining the professional, technical credibility that would resonate with their target audiences including property developers, planners, and industrial operations.
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Our Approach: Strategic Design That Communicates Technical Excellence
Leveraging our deep understanding of Chloe’s business from previous collaborations, we developed a comprehensive promotional brochure design strategy that balanced technical credibility with environmental consciousness. Our approach began with extensive consultation to understand Haze Environmental’s unique positioning in the air quality consultancy market and their specific communication challenges.
The promotional brochure design utilised a fresh green colour palette that immediately communicated the company’s environmental focus whilst maintaining the professional authority required in the consultancy sector. We carefully selected typography that would enhance readability of complex technical information, ensuring the promotional brochure remained accessible to diverse audiences from property developers to local authorities. The colour scheme evolved through multiple iterations, with our promotional brochure design team testing various shades to achieve the perfect balance between environmental warmth and corporate professionalism.
The structural framework of the promotional brochure design was meticulously planned to guide readers through Haze Environmental’s comprehensive story. We created distinct sections that flowed logically from their mission and AIR values through to detailed service offerings and technical capabilities. Our promotional brochure design incorporated stunning environmental photography throughout to create visual breathing space and reinforce the company’s deep connection to natural landscapes and clean air initiatives. Each image was carefully selected and positioned to complement the technical content whilst maintaining the promotional brochure design’s visual hierarchy.
Typography choices within the promotional brochure design emphasised clarity and professionalism, ensuring complex air quality information remained accessible whilst maintaining strong visual hierarchy throughout the document. The promotional brochure design seamlessly integrated client testimonials, professional qualifications, and detailed case studies to build trust and demonstrate Haze Environmental’s proven expertise across multiple sectors including residential development, industrial operations, and infrastructure projects.
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