TLD and URL choice (sounds impressive, right?)
Without getting too techy, we want to say a quick word about web addresses. As soon as you’ve hit upon the right name for your new business, check that it’s available as a URL (Uniform Resource Locator, if you really want to know!). You might come up with a cracking business name, only to discover that someone else has already taken the URL!
Be creative and find what works for you. Take B&Q, the home and garden chain — their URL is www.diy.com. Don’t let your business name or URL availability limit you.
The TLD (Top Level Domain) you choose — the end of a web address after the last “dot” — will depend on several factors, such as whether you intend to hit a global (.com) or just the UK market (.co.uk). Whether you wish to be associated with a particular region of the country, or you want to go global, choose the TLD that gives you the most clout!
Branding is vital. When better to define it than when you’re just starting out? After starting a business and watched many others do the same, we’ve learnt a few things. Combining this knowledge with our experience as digital designers and marketers, we want to help as best we can.
So, if you’re taking your first steps on your business journey and need a little more advice on some of the steps you need to take, then get in touch! However, you do so — by phone, LinkedIn, email or through our wonderful website. We look forward to hearing from you!