Author: Eighty3Dan
From Naff to Iconic: What Old Spice’s Rebranding Strategy Can Teach Every Small Business
Real Talk at the Bank of England Roundtable: What Birmingham’s Economy Told Us
Rebecca Cottingham joined a Bank of England roundtable in Birmingham on Wednesday, invited by Nicola Dolman at Freeths and held at the Colmore Building. The room brought together voices from across construction, manufacturing, infrastructure and beyond, including Graeme Chaplin from the Bank of England, for an honest conversation about where the economy is heading.
On the surface, Birmingham looks busy. Cranes on the skyline, new developments taking shape, the city in motion. But the conversations inside the room told a more cautious story. Projects slowing. Decisions taking longer. A hesitancy creeping into sectors that usually move with confidence.
For a design and web agency, it might not seem like an obvious fit. But Rebecca would tell you it’s exactly where Eighty3 needs to be. When businesses can’t control external pressures like rising costs, supply chain disruption or shifting tax burdens, the focus turns inward. How they operate. How efficiently they communicate. How clearly they present what they do and who they do it for. That’s where design and digital thinking genuinely make a difference, not just making things look better, but helping businesses adapt and stay visible when it matters most.
Working with a lot of manufacturers and businesses across the Black Country, those pressures aren’t abstract. They’re conversations Eighty3 has regularly. Being in a room where those same pressures are being discussed at a regional and national level is valuable, and it keeps the agency close to the realities its clients are navigating every day.
The event also gave Rebecca the chance to catch up with Michael Hoskins to talk through IP and trademarking, one of those areas that’s easy to overlook until you actually need it, as well as a familiar face in Lauren Harris. The kind of morning that reminds you why showing up to these things is always worth it.
Five Years of Making a Difference: Eighty3 Celebrates with Sponsored Breaks
Dan and Rebecca Cottingham joined friends, partners, and supporters at West Midlands Safari Park on Saturday 21st March to celebrate a very special milestone. Sponsored Breaks, the organisation founded and run by Simon and Harriet Love, marked five years of giving the gift of respite to unpaid carers across the region, and what a five years it has been.
Sponsored Breaks exists to do something quietly extraordinary. It partners with businesses to fund short breaks for those who dedicate their lives to caring for others, whether that’s a parent caring for a disabled child, or a family member supporting a loved one with complex needs. These are people who rarely get a moment to breathe, let alone a proper break. Simon and Harriet have spent five years changing that, one sponsored trip at a time.
Eighty3 has been proud to walk alongside them as part of that journey. Through their involvement in the Black Country Chamber of Commerce Platinum Group, Dan and Rebecca have built a genuine relationship with Simon and Harriet, collaborating on projects and championing the cause whenever they can. Events like Saturday’s anniversary celebration are a reminder of why those connections matter so much, not just for business, but for the communities they serve.
The evening was a brilliant one. Held against the stunning backdrop of West Midlands Safari Park, the event brought together the businesses and individuals who have helped make Sponsored Breaks what it is today. And the numbers speak for themselves: an incredible £8,000 was raised on the night, money that will go directly towards funding respite breaks for unpaid carers who need them most. Proud doesn’t quite cover it.
Five years. Countless breaks given. Thousands of lives touched. Here’s to the next five.
156 Miles. 3 Days. No Sleep. Meet the Man We’re Proud to Back.
Some people run a 5k for charity. Manny Kang walks 156 miles from Wolverhampton to London without sleeping. We know which one we’d rather write about.
Manny is one of those rare human beings who makes you feel quietly ashamed of how little you’ve done with your weekend. Over seven years of extraordinary fundraising, he’s completed five London Marathons, walked nearly 200 miles from Wolves to Newcastle with his son, cycled non-stop for 24 hours, and helped raise over £345,000 for Dementia UK. He carries names of loved ones lost to dementia on his trainers. He runs his 23rd Samosa Saturday fundraiser like it’s nothing. He just keeps going.
This April, Manny is back with what he’s calling Manny’s Marathon Madness 2026. Starting on 24th April, he’ll walk 156 miles from Wolverhampton to the start line of the London Marathon, arriving just in time to run his sixth. All without a single minute of sleep. Three days. No rest. Just grit, heart, and a cause worth every blister.
Here at Eighty3, we were delighted to play a small part. We printed the event t-shirts and made a donation to his JustGiving page, because honestly, how could we not? Manny came into The Warehouse in Brierley Hill and the whole team was genuinely moved by his story. He’s warm, he’s funny, he’s utterly determined, and he’s doing all of this to support families affected by dementia through Dementia UK’s incredible Admiral Nurses. These are specialist nurses who provide real, hands-on support to families at some of the hardest moments of their lives, and they rely entirely on donations to keep going.
If you want to back one of the most inspiring people the Black Country has ever produced, scan the QR code on the shirt, or head straight to his JustGiving page. Every pound counts. We’ll be following Manny’s every step on 24th to 26th April and cheering him on from Brierley Hill. Come on Manny. Up the Wolves.
👉 Donate here: justgiving.com/fundraising/mkang
We’ve been named a Bostin’ Black Country Business — and we’re dead chuffed
You know something’s a big deal when nearly 2,800 people vote on it. And we’re absolutely made up to say that Eighty3 has been named one of the latest Bostin’ Black Country Businesses by the Black Country Chamber of Commerce.
Eighty3 was one of three businesses chosen to headline the Dynamic Dozen. The latest cohort of companies handpicked to fly the flag for the Black Country alongside us were Wolverhampton Grand Theatre and Walsh Funerals and Memorials. Votes from the public were combined with feedback from the Chamber’s board of directors to whittle eighteen fantastic nominations down to the final twelve.
The Bostin’ campaign was created to champion the most innovative, creative, and resilient businesses in the region, changing perceptions and raising the profile of the Black Country on a national stage. To be included in that conversation genuinely means a lot to us.
As a Brierley Hill design agency that’s been proudly rooted in the Black Country for ten years, this recognition feels particularly special. We’ve always believed this region is full of brilliant businesses doing brilliant things and it’s great to see that story being told properly.
We’re now part of a growing community of 30 Bostin’ businesses, with the Chamber working towards a 50-strong alumni by September 2026. We’ll be flying the flag, getting involved in events, and doing what we do best: making the Black Country look good.
Bostin’, if we do say so ourselves.
Do I Need to Be the Face of My Business?
Who Owns My Website? Here’s What You Should Know.
A Black Country Design Agency, a New Risk Division, and a Website Worth Talking About
Some projects are just jobs. And then there are the ones that remind you why partnerships matter. When MoRServ launched its brand new Risk Division, they knew the digital side of things had to do more than just look the part. It needed to communicate clearly, build confidence quickly, and help businesses understand exactly how MoRServ could save them time, worry and money. That’s quite a brief to land.
They brought it to us here at Eighty3, and honestly, it’s the kind of work we love. MoRServ’s Risk Division offers support packages that take real pressure off businesses, and it was our job to make sure that value came through the moment someone landed on the site. No jargon, no faff. Just a clean, intuitive experience that lets the services speak for themselves.
What came out the other side is a website we’re genuinely proud of. Clear layouts, engaging content, and a user journey that guides visitors naturally from curiosity to confidence. The kind of thing that looks effortless but takes proper craft to get right.
There’s something worth celebrating here beyond the work itself, though. Both Eighty3 and MoRServ are members of The Platinum Group, part of the Black Country Chamber of Commerce, and this project is a brilliant example of what that community can produce. Two local businesses, a shared vision, and a result that’s better for both. That’s not networking. That’s a Black Country design agency doing what it does best.
Why Your Content Marketing Strategy Is Failing (And It’s Not Why You Think)
We Exhibited at the Black Country Chamber Expo and Barely Came Up for Air
The Black Country Chamber of Commerce Expo came back with a bang in February, and Eighty3 was right in the thick of it. Held at Wolverhampton Racecourse and Conference Centre, the event pulled in over 650 visitors from across the Midlands for a day of proper networking, great conversations, and businesses doing what businesses do best: connecting with each other.
We had an absolute belter of a day. From the moment we set up, it was non-stop. Hundreds of conversations with business owners, chamber members, new faces and familiar ones. We met the Mayor of Wolverhampton, Councillor Craig Collingswood, and even crossed paths with Wolves legend Steve Bull, who was there in his role as a business ambassador. Not a bad Tuesday, all things considered.
The atmosphere was exactly what you want from an event like this. Warm, buzzy, and full of people who genuinely care about what they do and where they do it. The Black Country has always had that community spirit, and the expo had it in abundance.
But here is where we have to be honest with you. The real headline act was not us. It was our giant inflatable cat. It caused an absolute sensation. People stopped, stared, laughed, and immediately wanted to talk to us. Whether it was a stroke of marketing genius or just a very good idea that got out of hand, we will leave that for you to decide. Either way, the cat delivered.
Events like the Black Country Chamber Expo are a reminder of why showing up in person still matters. You cannot replicate that kind of energy behind a screen. The connections made, the conversations started, the leads sparked, all of it comes from being in the room. We are already looking forward to the next one. And yes, the cat will almost certainly be making a return appearance.
8000 Birthday Cards for Amelia: Why Eighty3 Dropped Everything to Help
8000 birthday cards. That was Amelia’s wish. And honestly, it’s one of the most brilliant things we’ve ever heard.
Amelia Kolpa has been fighting neuroblastoma since she was two years old. For her eighth birthday on the 3rd of March, she had one wish: 8000 birthday cards. Not toys. Not a party. Just cards. Thousands of them. Something to make a birthday that might have to be spent in hospital feel truly extraordinary. When we saw Matt’s Facebook video shared by a couple of our clients, we didn’t think twice. We reached out straight away.
Within hours, we’d designed and delivered three roller banners for Matt at Lockside Steakhouse in Wollaston. Design done Wednesday night. Banners delivered Thursday morning. That’s the bit we love about what we do here in Brierley Hill. When something matters, you find a way to make it happen quickly and you make it good. It’s a small contribution in the grand scheme of things, but small contributions add up. And the response to Amelia’s campaign has been nothing short of incredible. The target looks set to be well and truly smashed.
If you’d like to be part of it, you can drop a birthday card off at Lockside Steakhouse, Enville Street, Wollaston, Stourbridge. Matt and the team are collecting them now ahead of the big delivery to Amelia. Every single card counts.
Here at Eighty3, we’re proud of where we come from and we’re proud of the community around us. The Black Country looks after its own. Days like this remind us exactly why we love what we do.
Happy birthday, Amelia. You are, quite frankly, an inspiration. 🧡
