2. Make your website a showstopper
“My brother makes websites in his spare time; he’ll do ours.” Perhaps, but if your brother or sister wasn’t a qualified shopfitter or signwriter, would you let them loose on your premises? Maybe not.
Think of your website, and all of your online web presence for that matter, as your high street shopfront. Can you imagine people pressed against the window of a shop with a poorly designed and crude interior that’s not fit for purpose?
Your website needs to be a smooth-running and effective work of art. Background colours, overall design, layout, images and helpful content are all important, alongside fully functional links and a call to action!
Take this mini case study. One of our clients had previously used a large provider, let’s call them OnwardFather, and spent over £8,000 on an eCommerce website. Unfortunately, the company in question had no understanding of the client’s needs or the market they were selling to. It was a templated site, created from a templated business model, and sadly, our client had little to show for it, save a less-than-healthy bank balance.
Do your research before picking any provider. Choose the one that’s right for you and your new startup business.