Logo Design - Brand Design - Visual Identity

Unleashing Fitness Personality Through Design

Custom Fitness Mascot: The Face of JIBFit's Unique Brand Identity

JIBFit is a dynamic personal training service founded by Jordan Bristow, a certified fitness instructor with over a decade of experience in transforming clients’ lives through personalised workout programmes. Known for his distinctive mullet hairstyle, signature glasses, and wolf-like determination, Jordan has built a reputation for combining serious fitness results with an approachable, fun-loving attitude that keeps clients motivated through even the toughest workouts.

Our brief was to create a unique brand identity that would capture Jordan’s larger-than-life personality while establishing JIBFit as a professional yet approachable fitness service. The centrepiece of this identity would be a custom fitness mascot that embodied Jordan’s distinctive style and the core values of strength, determination, and fun that define the JIBFit experience.

Ready to Stand Out with Your Own Custom Fitness Mascot?

Our Approach to Creating the Perfect Custom Fitness Mascot

Our design journey began with in-depth conversations with Jordan to understand not just his physical characteristics but the personality and energy he brings to his training sessions. We learnt how clients often likened his focused intensity to that of a wolf, while his mullet and ever-present glasses had become signature elements of his training persona.

The custom fitness mascot needed to balance professionalism with personality, creating an instantly recognisable symbol that would work across all branding materials from workout plans to social media. We explored various stylistic approaches, developing a bright, cartoonish character that was both powerful and playful – a wolf sporting Jordan’s iconic mullet and glasses. The design uses bold, vibrant colours and playful lines that convey energy and strength while maintaining an approachable, fun aesthetic.

Throughout the development process, we refined the custom fitness mascot to ensure it would resonate with JIBFit’s target audience – fitness enthusiasts looking for results without sacrificing fun. The final design creates an immediate connection between the brand and potential clients, perfectly embodying the unique approach that sets JIBFit apart in a crowded fitness market.