BRANDING – LOGO DESIGN – Consultation

ROYAL TREATMENT: GOLD GORILLA DARTS

Ecommerce Brand: Gold Gorilla's Premium Identity

Gold Gorilla Darts is a bespoke dart point manufacturer founded by Noah Patrick, a passionate entrepreneur with a vision to revolutionise the darts accessory market. Recognising the growing popularity of custom darts among younger audiences, particularly following the meteoric rise of young talent like Luke Littler, Noah sought to capitalise on this momentum with an ecommerce brand that would resonate with this emerging demographic whilst establishing a distinctive presence in the online marketplace.

Noah approached our agency with a clear objective: to create a compelling ecommerce brand identity for his custom darts business that would make Gold Gorilla Darts stand out in an increasingly competitive marketplace. He needed a brand that would appeal to a younger, social media-savvy audience while looking professional when featured as sponsorship on darts shirts. The fundamental challenge was to develop a visual identity that balanced strength and approachability while positioning Gold Gorilla Darts as a contemporary ecommerce brand.

Launch Your Ecommerce Brand with Impact

Our Approach to Ecommerce Brand Development

We began with a comprehensive analysis of the custom darts market to inform our strategic direction. Our research delved into current trends in ecommerce brand development, with special focus on the emerging younger demographic of online shoppers. We examined competitor branding and positioning within the industry, as well as social media presence and engagement strategies to identify opportunities for differentiation in the ecommerce space.

Working closely with Noah, we established core brand values that would position Gold Gorilla Darts effectively as a premium ecommerce brand. We focused on emphasising premium quality craftsmanship that defines exceptional products, incorporating a modern approach to tradition whilst highlighting the bold performance that enthusiasts demand. The strategy ensured community engagement remained central to the ecommerce brand ethos, while positioning the exclusive, limited-edition offerings as coveted items for serious collectors and players.

The centrepiece of the ecommerce brand identity became a distinctive gorilla face wearing a crown, symbolising both the strength and premium status associated with high-quality products. Our design decisions focused on balancing the strength of the gorilla imagery with approachable design elements to appeal across demographics. The identity incorporated gold elements to reinforce the premium positioning of this ecommerce brand, creating a versatile logo system that works across digital platforms, merchandise, and sponsorship applications, ensuring Gold Gorilla would stand out in the crowded online marketplace.